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Manajemen Pemasaran Philip Kotler Pdf Downloadl danywak



 


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pdf [62] 12 managing The target audience is no longer customers, but business partners, intermediaries and others who will assist your company in achieving its goals. Marketing department at your company may have a target audience for its products and services, but you must also know what segments of your customers should be targeted by your B2B marketing campaign, and what should be your marketing strategies to target those segments. In this chapter, we will discuss the basics of target audience segmentation, so you know how to identify your target audience, which segment should be targeted first, which segment should be targeted in second, and so on. you need to know when, where, and with whom your company should market. Target audience segmentation will help you to understand the target audience of your company, and which segments of your target audience should be targeted first, which should be targeted in second, and so on. Once you have segmented your target audience, you can use the segmentation tools provided by the various marketing automation tools you use to set up multiple marketing campaigns to target the different segments. Target Audience Segmentation In general, the target audience segmentation identifies the various segments of a target audience, based on customer behavior or demographic variables. You can apply target audience segmentation to segment your company’s customers into three segments: 6. The above table shows that the target audience segmentation of a company, according to Kotler, is the most effective marketing segmentation strategy. Because the company’s target audience is no longer individual customers but business partners, intermediaries, and others who assist your company in achieving its goals. However, there are certain steps that must be taken to determine your target audience segmentation. First, define the target audience for your company’s marketing campaign. For example, you can target all your customers and your biggest competitor’s customers, or you can target customers whose profit can be increased as much as 50%, and so on. Another example is to target all your customers in the United States and Canada, and all your customers in Europe, and so on. Second, you must identify the segments of your target audience. For example, you can target all of your customers in the US and Canada, and all of your customers in Europe, and so on. Last, you must determine which segments of your target audience should be targeted first, which segments of your target audience should

 

 

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Manajemen Pemasaran Philip Kotler Pdf Downloadl danywak
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